LVMH enters “unprecedented” tie-up with Google Cloud to build AI solutions across its brands

LVMH has launched a new “unprecedented and significant partnership” with Google Cloud as it seeks to create new cloud-based artificial intelligence (AI) solutions.

The luxury giant, which owns a raft brands including Louis Vuitton, Christian Dior, Celine, Kenzo and Bvlgari, says it will use Google’s technology to create new personalised customer experiences and foster long term growth across its stable of companies.

Using AI and machine learning the pair aim to enhance every part of the supply chain, improving things like demand forecasting and inventory optimisation, as well as building personalisation for customers.

LVMH will ALSO use Google Cloud’s tech to modernise its existing infrastructure, while the pair will launch a Data and AI Academy in Paris to upskill employees across its stable of luxury brands.

READ MORE: LVMH launches blockchain platform in fight against counterfeiting

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” LVMH group managing director Toni Belloni said.

“By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true.

“The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”

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