Peloton users threaten legal action over update to Tread+

Peloton users are threatening legal action after the fitness company announced it was disabling the free “Just Run” feature.

Now, owners of the $4,000 machine will require a $39 a month membership to use the device.

Peloton’s Tread+ has recently come under scrutiny  after footage emerged of a toddler being trapped under a treadmill, prompting the US Consumer Product Safety Commission (CPSC) to warn customers to stop using their treadmills “immediately” if they are near children or animals.

The body was made aware of 39 incidents involving the Tread+, including one fatality.

Peloton responded by saying: “Tread+ is safe for the home when used in accordance with warnings and safety instructions”, before adding that the CPSC was “unwilling to engage in any meaningful discussions with Peloton before issuing its inaccurate and misleading press release.”

READ MORE: Peloton sees $4bn wiped off market value as it recalls “dangerous” Tread+

The company announced in an email to Business Insider that it was creating a “Tread Lock” to prevent unauthorised access.

“Unfortunately at this time, ‘Just Run’ is no longer available without a Peloton Membership,” it read.

The company is waiving three months of fees for All-Access memberships for all Tread+ owners as peace offering while they make changes to the device.

However some owners have threatened to take the company to court over the decision.

“What I’m concerned about is the potential for a company to essentially brick your device if you are unable to afford or simply not interested in the content subscription anymore,” Peloton customer Taylor Dondich told Insider.

Peloton has been a major winner of lockdown, seeing its shares increase more than 400 per cent and revenues double to $1.8 billion in 2020.

However, it saw more than $4 billion abruptly wiped off its market value in May after it announced a recall of its treadmills following the reports of injuries.

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