ZigZag Global has announced it is partnering with Give Back Box to send clothes returns to charity instead of landfill.
According to figures from waste organisation WRAP, around 9 million tonnes of clothing end up in US landfills with 330,000 tonnes going to waste in UK sites every year.
Millions of returns pass through the returns platform ZigZag and now the users will have the option to choose Give Back Box as a returns option, which will send the item directly to charity.
This option will be available for retailers that meet the criteria to enable charity donations and can happen in less than 60 seconds.
ZigZag boasts over 400 different carrier services and warehouses across 130 countries and the partnership will help Give Back Box expand its international reach and bolster its catalogue of around 100 different charity organisations.
“As a founder member of the Ellen MacArthur Foundation, we are always looking for ways to enrich our corporate and social responsibility and sustainability offerings,” Zig Zag chief executive Al Gerrie said.
“Give Back Box will enable ZigZag retailers to support local communities and charities quickly and easily, with the added benefit that all outbound packaging is reused for the charity returns.
“We are excited to work with Give Back Box and continue to promote a more circular economy.”
Consumers are slowly shifting their priorities and look for more sustainable options when buying and returning online, sparked by the emergence of a more environmentally conscious shopper.
Figures from ThredUp’s 2020 sales report state that the resale market will grow by 69 per cent from 2019 to 2021, whilst the rest of retail will shrink by 15 per cent.
The partnership will give retailers a hassle-free, cost-effective returns option that allow consumers to shop more sustainably.
ZigZag’s roster of clients includes Selfridges, Superdry, Ted Baker, Gap and The Hut Group.
Give Back Box chief executive Monika Wiela added: “We are delighted to be working with ZigZag. From its paperless solution to its platform cutting carbon emissions, it is clear that ZigZag is aligned with Give Back Box’s goal to make retail greener.”
“The partnership will make it even easier for customers to make charitable donations and will no doubt provide our participating charities with high-quality and highly sought-after clothing.”