App spend has hit an all time record of $34 billion according to App Annie’s Q2 Index Report.
The data revealed another record-breaking quarter for global spend on mobile, seeing numbers jump $2 billion since Q1 2021.
App Annie also saw a $7 billion jump in app spend year-on-year, indicating a global economic rebound from the effects of the pandemic.
Short-form video, entertainment and health and fitness indicate a deepening of consumer habits which were accelerated during lockdown restrictions.
TikTok continued to dominate and surpassed YouTube for user engagement, with users spending an average of 23.5 hours a month on the app in the US and nearly 26 in the UK on Android devices.
Video-streaming apps also saw a rise in demand, with HBO Max reaching over 18 million monthly users in the US in May.
Home fitness trends also appear to still be in high demand with users spending $673 million globally in Q2, with brands such as Peloton gaining popularity during the pandemic despite its ongoing legal issues over its Tread+ devices.
Global downloads of medical apps also have increased by 75 per cent in Q2 when compared with pre-pandemic levels.
App categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery according to the latest data.
“The data show that COVID-19 deeply influenced mobile behaviours including spending and time spent, and that the mobile habits consumers picked up during global lockdowns are here to stay,” App Annie head of marketing insights Lexi Sydow said.
“As industries begin to recover from COVID, mobile usage is an early indicator of changing consumer demand and market sentiment.
“The many bright spots of mobile growth across multiple sectors and geographies points to the beginning of a global economic rebound.”