Decathlon UK shifts to online marketplace model


Decathlon UK has opened up its website to new partners after shifting to an online marketplace model, thanks to ecommerce company Mirakl.

With the new partnership, thousands of new products will sit alongside Decathlon’s in-house products.

Its new online marketplace will allow businesses that sell to consumers or businesses to sell physical items and services.

According to the retailer, the move will help the company to “stay ahead of the curve” as its business model continues to adapt, with the new marketplace enabling the company to capitalise on this growth and meet consumer demand.

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“Decathlon is a true Platform Pioneer,” Mirakl executive vice president of customer Luca Cassina said.

“The team, driven by innovation and their desire to respond to customer demand, recognised very early on the huge value the marketplace model can bring to scale their product offering quickly.

“Already powering their Belgian marketplace, we are delighted to now bring our expertise and leading technology to Decathlon UK. We look forward to supporting them every step of the way as the marketplace grows.”

A Mirakl powered Decathlon marketplace has already launched in Belgium, with more country launches planned in the coming months.

Decathlon Marketplace business developer, Ashley Milns, added “Our mission is to sustainably make sport accessible to the many and our new marketplace allows us to improve our current range whilst opening up new categories, catering for an even wider range of customers.

“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”



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