Ikea has announced it is launching a new loyalty club, coined the Ikea Business Network, in which it will offer smaller businesses free initiatives to help grow.
The furniture retailer created the Business Network based on insights from over 1,000 interviews, polls and questionnaires with business owners.
The scheme will focus on three areas to help companies grow, these include offering Ikea expertise and experience , helping them to affordably create spaces that meet their individual needs and helping to look after employees’ wellbeing.
Some of the membership benefits involve workshops with Ikea interior designers to improve space usage, online training with knowledge from Ikea experts and business leaders from around the world and colleague discounts including gym memberships and health insurance.
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“Small businesses play a vital role in every local economy, helping to provide jobs and drive innovation,” Ikea businesses manager Sandra Askgaard said.
“At Ikea, we know that small businesses need a supportive partner, especially with many recovering and preparing for new growth following the enormous challenges of the COVID-19 pandemic.
“With the Ikea Business Network, we aim to inspire and empower small businesses to create a better life at work through our range, services, communities and knowledge.”
The pandemic’s impact on small businesses has been devastating, with data from DSA Connect concluding that nearly 1,200 closed every in in the first three months.
However despite the damning news for smaller businesses, it has also opened up opportunities for entrepreneurs to launch their own, prompting a record-breaking increase in start-ups in the UK.
Figures show that new 835,494 start-ups registered in the UK as of February this year, this marks a 41 per cent increase on 2019.
Becoming a member is simple for businesses, find out more here