Online shopping helped beat Covid blues during lockdown, survey reveals


Lonely Brits have used online shopping as a coping mechanism as a result of the Covid-19 pandemic, according to a new survey.

According to a YouGov survey, over half of Britons surveyed revealed that their mental health wellbeing has worsened over the last year, with nearly a quarter saying they used online shopping as a “coping mechanism against stress and loneliness”.

Similarly, 49 per cent said the pandemic had made them lonelier, with only five per cent less lonely.

The research shows a clear link between a decline in mental health wellbeing and an increase in online shopping with over a third (36 per cent) of the 2000 people surveyed revealed they turned to online shopping as a coping mechanism.

READ MORE: In the age of online shopping, shoplifting has gone digital 

This is compared to just 12% of those whose mental state remained unchanged.

Almost a third (30 per cent) of respondents added that they have done ‘significantly more’ online shopping during lockdown, compared to pre-Covid.

However, for respondents who were ‘much more lonely’ during Covid-19 lockdown, this rises to almost half (42 per cent).

“The last year has been incredibly tough for many people”, Digidip chief executive and founder Sabrina Spielberg said

“Holidays have been cancelled, bars and restaurants closed, but online shopping has allowed people to find small amounts of gratification while struggling.”

“While we anticipate a large number of people heading back into physical stores, the last 12 months have undoubtedly accelerated the adoption of ecommerce and online shopping across generations and demographics.”



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