Westfield London is launching its first ever physical TikTok activation in partnership with the social media giant aiming to bring the “experience of video and retail” to a real-life format.
TikTok’s 4000sq ft ‘For You’ house will launch over two floors in the shopping centre from July 22 to August 8.
The shopping centre’s new activation will bring the UK’s biggest TikTok influencers, with a combined following of over 100 million followers, together in a real-life interactive space.
It will host bookable creator workshops from Thursday to Sunday with talent from all of TikTok’s leading categories, including Kyle Thomas, Ehiz Ufuah, Poppy O’Toole, Jeremy Lynch and Ben Black, designed to help guests learn, create and share their own content.
From Monday to Wednesday the house will be open for all customers to books slots in each of the four themed rooms to film creative content through interactive video booth experiences.
The For You house will feature a central living room which will focus on video editing, a dressing room focusing on beauty, fashion and transformation challenges, a garden focusing on sports and dance routines and a kitchen to showcase viral recipes and cookoffs.
“Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life,” TikTok’s Holly Harrison said.
“The experience of video and retail are becoming increasingly intertwined and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished.”
Unibail-Rodamco-Westfield’s marking director Harita Shah added: “TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads.
“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real life experience. The TikTok House will bring together community and creativity, which is at the heart of what both brands do, and we have no doubt the space will be a huge success this summer.”