Uber poaches Tesco’s online trading director to head up delivery arm

Ecommerce

Uber has poached a former Tesco executive to head up its European delivery as investment and expansion in the rapid delivery space continues to expand rapidly.

According to Sky News Eve Henrikson, Tesco’s online trading director will now head up Uber Delivery in Europe, Africa and the Middle East, where the Uber Eats app is now available in over 900 cities.

She will replace Stephane Ficaja as regional general manager for Uber Delivery EMEA and will be tasked with helping Uber maintain growth in the increasingly competitive rapid delivery market.

Henrikson joined Tesco in 2014 where she oversaw the retailer’s online grocery arm and home shopping business.

READ MORE: Amazon poaches former Tesco exec to run bricks-and-mortar stores

Prior to her move to the UK’s largest grocer she spent seven years at Ted Baker and is credited with spearheading the relaunch of Ted Baker’s UK and US ecommerce operations seeing a 48 per cent boost in online sales the year she departed.

Tesco has proven to be a ripe hunting ground for tech talent, with Amazon also announcing today it was appointing former Tesco chief strategy officer Tony Hoggett as senior vice president of its physical stores.

Hoggett will move to Amazon’s headquarters in Seattle, Washington and take up his new role in January 2022, reporting directly to chief executive of worldwide consumer Dave Clark.

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