Amazon saw over 1000 UK sellers top £1 million in sales last year as both merchants and buyers flocked to the platform during the pandemic.
According to the retail giant seller numbers jumped 20 per cent to 65,000 in the UK last year, with 60 per cent of all physical products sold on its platform made via independent sellers.
Average sales at these firms jumped 50 per cent last year to £300,000, and around 30,000 are understood to use Amazon’s fulfilment service which handles everything from warehousing to delivery.
“While we’re the ones with the creativity and the business strategy, Amazon has played a key part in our growth, not only because of its role as an ecommerce platform taking plenty of day-to-day admin off our shoulders, but also through its fulfilment network helping us expand into Europe,” Amazon UK seller Bloomsbury Mill’s co-founder Tom Lloyd said.
While Amazon saw a dramatic 44.1 per cent rise in sales last year, its sales growth this year is expected to slow considerably, but still come significantly above expectations.
In separate data from Insider Intelligence, Amazon’s ecommerce sales in the US are set to rise 15.3 per cent this year to $367.1 billion, seeing its share of the US ecommerce market increase from 39.8 per cent to 40.4 per cent.
According to the research, Amazon accounts for a whopping 83.2 per cent of all ecommerce sales of books, music and video in the US alongside 50.2 per cent of consumer electronics.
This year Amazon is expected to receive more than a quarter of US ecommerce sales in every category other than car parts.