AO has announced the launch of a new ‘rework’ facility which will aim to repair returned items and give them a new lease of life.
In its latest sustainability drive, the electricals retailer launched the new warehouse in Crewe last month, which currently handles nearly 1000 appliances every week.
Engineers at the rework facility will work on a host of electrical appliances sold by AO including washing machines, TVs and fridges to repair, safety test, clean and repackage them.
Items will then be sold at a reduced price on AO’s Ebay page, giving many items which were destined for landfill new life.
“Our engineers take the time to thoroughly test these appliances 3 to 4 times so we can guarantee that they’re as good as new for future customers”, AO’s head of outlet sales Mark Rothwell said.
“At AO, we believe that reuse is the best form of recycling, so we’re really pleased to offer a new facility to support the second-hand market while also offering some great bargains for our customers.”
AO emerged as one the few winners of the pandemic, seeing its shares jump 6.5 per cent after revenues rose by more than a half over lockdown thanks to “sustained demand” for electrical goods.
It announced in August last year that it was hiring hundreds of new staff across its retail, technology, mobile, logistics and financial divisions to meet a spike in demand for its goods despite the wider retail industry laying off thousands.
The company’s founder and chief executive John Roberts said at the time: “AO went into Covid-19 fit and focused on the future.
“The pandemic accelerated a shift in customer behaviour towards online shopping – we saw five years’ change in five weeks. We now have the opportunity to make AO a habit that lasts for our new customers.”