Amazon and AO.com’s credit card provider NewDay has launched a new fully digital credit card aiming to provide an alternative to rivals like Apple Pay and Google Pay.
NewDay is one of the UK’s leading credit companies providing credit card services for major third-party brands and retailers, as we as under its own brands like Aqua.
It has now announced the launch of Bip, which it describes as “the first completely cardless consumer credit proposition in the UK”.
Bip can be downloaded in the via the App Store on Android and can be added to the digital wallet of users’ smartphones then used “anywhere Mastercard is accepted” both in store and online.
NewDay launched the ‘Amazon Mastercard’ in partnership with Amazon UK four years ago, offering users a credit card automatically loaded into the Amazon Wallet.
In 2019, it launched a credit partnership with AO.com allowing shoppers to spread the cost of purchases through easy and affordable payment options.
“We have seen a huge shift in the number of consumers who are swapping their physical wallet for a digital one,” NewDay’s chief commercial officer Ian Corfield said.
“Consequently, we believe Bip will have a wide appeal, from early adopters and tech savvy individuals through to more mainstream consumers who are now more comfortable using their digital wallets for payment.
“This is even more relevant today as changes in spending habits have been dramatically accelerated by the coronavirus pandemic, with cash use falling dramatically from 60 per cent to just 15 per cent of transactions, highlighting our acceleration towards becoming a cashless society.”