Walmart is set to begin offering its ecommerce technology to small and medium-sized businesses amid a major push to diversify its offering outside of its core retail business.
Walmart is taking a leaf out of Amazon, Ocado and THG’s book and will offer its high-tech logistics technology to third-party retailers, enabling their customers to purchase items online and pick them up in-store, CNBC reported.
Alongside gaining access to Walmart’s “omnichannel journey”, which helped it achieve online sales growth of nearly 80 per cent throughout the pandemic, retailers will be able to post their products on Walmart’s online marketplace easily.
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The US’ largest retailer has partnered with Adobe to offer the cloud-based software, which can be bought via a subscription.
Adobe’s software will power the retailers’ ecommerce sites, including search, navigation, product recommendations and shopping cart functionality, while Walmart will provide the technology that powers the picking and packing of online purchases.
“When we started on the journey, Covid had just hit,” Walmart’s vice president of technology strategy and commercialisation Anshu Bhardwaj said.
“We reaped the benefits of getting on this omnichannel journey early on.”
“Digitization is happening everywhere as the consumer is evolving. There’s no choice but to evolve with them.”