Retail security personnel could soon be equipped with body worn cameras capable of facial recognition as violence towards staff continues to escalate.
Technology company Reveal has unveiled the world’s first AI-powered body worn camera equipped with facial recognition technology.
Its new K-series body camera will be able to recognise and process faces within a three-metre range, alerting staff whenever someone is matched to a database of known offenders.
According to Reveal everyone’s faces who have not been matched to the database will not be stored.
Reveal says that the uptake of its body worn cameras has skyrocketed 80 per cent since the start of the start of the pandemic as abuse and violence towards retail staff continues to rise.
Last month shocking videos of a man dressed in a Spiderman costume punching and kicking an Asda employee have driven yet more demands for new laws to crack down on violence towards shop workers.
The government must “act now to toughen the law” and protect front line retail staff, workers union GMB has said following the latest shocking incident.
READ MORE: Video of Asda worker being kicked in the throat ignites latest demands for new laws to protect staff
According to Avon and Somerset Police’s chief constable Andy Marsh, retailers should look to technology to help reduce violence.
He told Retail Insight Network: “One area where we haven’t yet seen widespread use of body worn cameras is the retail sector. It would be incredibly helpful for the police to have access to body worn footage of incidents towards retail staff and security guards in stores, giving us the evidence we need for prosecutions.
“Without it, the allegation that someone has been threatening, abusive or insulting is a public order offence that can be very difficult to prove.”
Reveal’s Alasdair Field believes its products could be the solution, stating: “Feedback from our work with the police and the transport, retail and gambling industries over many years has shown that introducing facial recognition technology to body worn cameras could be instrumental in helping to prevent crime, and may also prove invaluable in tracking down vulnerable and missing people.”