Lidl is set to launch new scan-as-you-shop technology allowing customers to scan and pay for items using their smartphones.
The new technology, understood to be called ‘Lidl Go’, will be rolled out at a Lidl store in Fulwell, southwest London, as part of a new pilot.
According to information in Lidl’s website, first reported by The Grocer, once Lidl Go has been downloaded onto a shopper’s smartphone they can use it to scan barcodes as they shop.
They can also use it to purchase unlabelled fruit and vegetables by scanning a barcode printed at a weighing station.
While other similar services allow shoppers to avoid checkout’s altogether, it is understood that users will still have to pay for goods at a checkout by scanning a “barcode generated by the app”.
The ‘Lidl Go’ app was trademarked in the UK by the supermarket last month, and was available to download in early access on the Google Play store today.
However, following requests for more information, Lidl has now removed both the early access app and mentions of it from its website.
While its Fulwell store is currently the only location where the technology can be used, Lidl is expected to expand the use more widely if the trial proves successful.
It’s not yet clear if Lidl Go will be part of its wider loyalty app Lidl Plus, which it launched across the UK earlier this year.