Wineapp plans to expand 20-minute alcohol delivery service across UK

Wineapp, the UK’s largest on-demand fine wine delivery app has expanded its 20 minute service beyond London to other major cities in the UK and Europe.

Wineapp offers over 800 fine wines, spirits and craft beers and deliver in its home city of London via three dark stores which help it fulfil its orders rapidly, making sure wines are chilled on delivery.

However the startup is now planning to launch the popular service in other “densely populated wine-drinking cities” but has not yet provided further details.

It is also expanding internationally, with Paris top of Wineapp’s list as residents drink “more than double what Londoners drink per capita”, the company told The Grocer.

The company has also announced it is also reducing its UK-wide delivery fees, as well as minimum order qualifying for free delivery by 50 per cent to make sure its customers are receiving their wine for retail prices.

Wineapp will introduce a new model for its new locations which “takes a number of local considerations and other industry insights into account, for example, cars are better suited than bikes in rural areas, and wine portfolios evolve with different regions”.

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In order to mange the growing operation, the company is developing a driver app to manage all the drivers on its roster.

The startup has seen positive quarter-on-quarter sales with 120 per cent growth on average since its launch in early 2019.

There are over 100,000 users and a the app boasts a 81 per cent retention rate.

“Hyper-fast delivery until midnight means you don’t need to plan in advance to enjoy a nice glass at home,” Wineapp chief executive Marco Nardone said.

“The real beauty is in the way we make understanding wine easy through our app. Simplified taste tags, food pairing and our proprietary algorithms match wines to your taste profile.

“It means you can be a either wine novice or an expert, you’re always going to find something you’ll love.”

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