Dixons Carphone latest to offer £1500 to ‘recruit, retain and retrain’ HGV drivers

Supply Chain

Dixons Carphone has become the latest store to offer lorry drivers a £1500 sign-on bonus as retailers across the industry scramble to alleviate the driver shortage.

The electricals giant has announced a new campaign aimed at recruiting and retraining heavy goods vehicle (HGV) drivers in the wake of the ongoing crisis.

Dixons Carphone will now pay new 7.5 tonne truck drivers a £1500 sign on bonus alongside a £1500 retention bonus for existing drivers.

Employees already working for Dixons Carphone in other roles who wish to retrain as a driver will also be eligible for a sign-on bonus, including an extra £1000 for referring a friend.

Alongside the bonus incentives, Dixons Carphone says it will pay for anyone over 21 who has held a Category B driving licence for more than a year to be trained and tested to drive 7.5 tonne lorries.

“Our drivers are a vital part of our operation – our ambassadors on the road who perform the mammoth task of replenishing, delivering and installing hundreds of thousands of products every week, serving our stores as well as our customers in their homes,” the retailer’s chief supply chain officer Lindsay Haselhurst said.

READ MORE: Thousands of army drivers on “stand-by” notice to deliver essential food amid driver shortage crisis

“There is no better time to be joining Dixons Carphone, as we continue to invest in colleagues’ skills and reward, and we undergo our rebrand to one business – Currys.

“The pandemic has reinforced the important role vital technology plays in everyone’s lives today, so we’re looking for new drivers to join our fantastic team of capable and committed colleagues to help us continue to deliver on our vision of helping everyone enjoy amazing technology.”

It follows similar campaigns from major retailers including Tesco, Aldi, John Lewis, Poundland and Co-op, all of which have offered bonuses, wage raises and other incentives in desperate attempts to retain drivers.

It is estimated that the UK is facing a deficit of 100,000 drivers thanks to an exodus of European drivers during the pandemic and Brexit.

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