Ikea has launched a new “next gen” experiential store offering smartphone scan-and-go technology, interactive design hubs and a host of events.
Ikea’s new concept store has been launched in Shanghai on a trial basis, but will be rolled out to new markets next year if it proves popular with customers.
The new format was reportedly “created by internal and external specialists, experts in consumer behaviour, food, expansion, mega trends, and futurology.”
It will feature a range of new digital services aimed at streamlining the in-store experience, including scan-and-go technology meaning shoppers will no longer face lengthy queues at the end of their trip and mobile ordering at its restaurants.
Customers will also have access to a host of events and design advice sessions which can be booked online and on their smartphones.
Local experts will also be on hand at an in-store makers’ hub, enabling customers to repair and create items while working on their own circular design projects.
A number of design hubs, which will each function as a community hub will offering cooking, yoga and home furnishing classes.
“The Ikea Shanghai Xuhui is a culmination of Ikea’s deep retail expertise and understanding of how customers now want to shop in our stores and live in their own homes,” Ikea’s global deputy retail operations manager Stefan Vanoverbeke said.
“It was created by internal and external specialists, experts in consumer behaviour, food, expansion, mega trends, and futurology. As a result, we’re providing not only high quality and affordable items, but breath-taking moments and enriching experiences that will drive visitation and offer an enhanced shopping experience.
“I’m thrilled we could bring the first ‘next gen’ store to a futuristic fast-moving market such as Shanghai. We’re looking forward to trialling every different element, learning what works best and continuing to adapt along with Ikea customers.”