JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok.
JD is launching the interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to promote the release of Nike’s new Air VaporMax.
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The 3D AR branded effect will allow any TikTok user to virtually superimpose the new shoes in three different colours.
It is being launched as a branded hashtag challenge, #JDVaporMaxShuffle, and will feature a track created by the pair especially for the campaign.
Anyone using the hashtag and moving their feet to the beat of the track will be in with a chance of winning a year’s supply of Nike trainers.
READ MORE: GOAT launches AR “Try-On” feature so you can try on the world’s rarest trainers
While this may be the UK’s first branded AR try-on initiative, virtual try-on technology has been around for some time.
In 2019, sneaker marketplace GOAT launched its own virtual try-on functionality allowing its 20 million users to see what some of the world’s most sought after trainers, including a range of the rarest Nike Dunks, Air Force 1s and unreleased samples, look like on their own feet.
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