Amazon UK sellers now account of 5.5% of country’s entire retail spend

Amazon sellers now account for over five per cent of the UK’s entire monthly retail turnover raking in hundreds of millions every week.

Just 13,500 UK Amazon sellers now make up 5.5 per cent of the country’s total retail sales making nearly £2.5 billion a month, according to new research from Thrasio and SmartScout.

While the grocery and beauty categories dominated in terms of the number of sellers in the UK, counting 1744 and 1738 respectively, both were at the bottom of the list for average monthly revenues per seller.

Top 10 categories in the UK by average monthly revenue per seller Top 10 categories in the UK by number of sellers
  1. Books £295,625
  2. Clothing £286,850
  3. Pet Supplies £280,669
  4. Automotive £268,130
  5. Sports & Outdoors £245,962
  6. Electronics & Photo £230,948
  7. Garden & Outdoors £199,337
  8. Grocery £164,331
  9. DIY & Tools £162,154
  10. Beauty £160,272
  1. Grocery 1,744
  2. Beauty 1,738
  3. DIY & Tools 1,241
  4. Home & Kitchen 1,209
  5. Sports & Outdoors 1,184
  6. Clothing 997
  7. Automotive 720
  8. Garden & Outdoors 707
  9. Pet Supplies 649
  10. Stationery & Office Supplies 620

There were similar discrepancies by region, with beauty and grocery being the most popular seller categories in London, where sellers make £263,961,840 a month.

READ MORE: Amazon UK traffic grew 32% last year as ecommerce sites dominated top 100

This is more than the monthly income of the next three biggest regions combined, suggesting a densely saturated marketplace.

 

London  Bristol Birmingham Manchester Nottingham
  1. Beauty
  2. Grocery
  3. Sports & Outdoors
  4. DIY & Tools
  5. Home & Kitchen Supplies
  1. Grocery
  2. Home & Kitchen
  3. Beauty
  4. Clothing
  5. Electronics & Photo
  1. DIY & Tools
  2. Sports & Outdoors
  3. Clothing
  4. Stationery & Office Supplies
  5. Toys & Games
  1. Clothing
  2. Sports & Outdoors
  3. Toys & Games
  4. Baby Products
  5. DIY & Tools
  1. Baby Products
  2. Stationery & Office Supplies
  3. Toys & Games
  4. Sports & Outdoors
  5. DIY & Tools

“This data shows the enormous opportunities that Amazon is creating for sellers across the UK,” Thrasio director of UK acquisitions Jim Mann said.

“Whether you’re selling football equipment from your basement in Manchester or living in Birmingham and creating the next great ecommerce DIY shop, sellers on Amazon’s marketplace can follow their passions and make money doing so.”

Separate research released earlier this year revealed that Amazon’s UK site traffic jumped 32 per cent last year thanks to the pandemic-driven ecommerce boom.

According to a new study from The UK Domain which looked into how internet behaviours changed last year, Amazon experienced the largest growth in traffic of any site enjoying 6.5 billion visits.

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