The Body Shop has launched a brand new recycling scheme across all of its 225 stores in the UK as part of a tie up with MyGroup and Scan2Recycle.
The new scheme will process “hard-to-recycle” cosmetic and bathroom product packaging that is not taken by normal council funded recycling services.
Each piece of packaging is quarantined before being washed and then shredded into plastic mix that can then be heated to over 200 degrees and pressed into 100 per cent recycled plastic boards.
The newly recycled boards are then used by ReWorked to produce products from furniture and shelters into bins, shop fittings and children’s play equipment with any left over materials being donated to schools in need.
“Our founder Anita Roddick pioneered the philosophy that business can be a force for good, and this belief is still The Body Shop’s driving force,” The Body Shop UK managing director Linda Campbell said.
“We’re constantly looking at ways to develop and improve our sustainability and create positive change.”
The new scheme is part of the brand’s wider effort to help cut carbon emissions, which also includes an in-store refill system that is in the process of being rolled out.
The Body Shop has promised that by 2023 all of its products will be Vegan certified.
ReWorked marketing manager Izzie Glazzard added: “Working with The Body Shop allows us to normalise the recycling of cosmetic and bathroom waste that would usually go to landfill or incineration.
“We hope in turn we can positively affect customer behaviour, encouraging responsible shopping and recycling habits.”