Boohoo offers shoppers the chance to win their very own edit

Boohoo has launched a new competition offering shoppers the chance to win their own “Boohoo edit”.

The fast-fashion giant has launched its new #coupleupwithboohoo campaign, encouraging its fans to submit their own TikTok or Instagram videos to enter.

To coincide with the upcoming launch of Boohoo’s Love Island deals, the competition will require entrants to submit their perfect “recoupling outfits” which they’d wear around the iconic Love Island firepit.

The winner will be treated  as a fully-fledged Boohoo ambassador, receiving their own Boohoo edit featuring a selection of their 40 favourite items.

@boohooWant to win your own boohoo deal including a shoot & your own edit? 🌴 Show us the outfits you’d wear in the villa using #coupleupwithboohoo 🙌 #fyp

♬ original sound – boohoo

To launch the edit, Boohoo will host a launch event at their London showroom, host a photoshoot and erect a billboard with the winners face in its home city of Manchester.

Furthermore, the winner will be on the VIP list for Boohoo exclusive events for a year.

“We work with talent and influencers that align with our target audience, with high engagement and elevated content,” Boohoo’s senior PR manager Androulla Sergiou said.

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“We build long-standing relationships with all our ambassadors making our partnership recognisable and memorable. All edits are created around the talent, embodying their individual style and personality. By keeping our ambassadors diverse, we can tell a different product story with each of our edit collabs.”

“We always work collaboratively with our ambassadors to ensure they love their edit and increase talkability with press-worthy launches. This year we wanted to mix things up and give a real boohoo customer the opportunity to experience the life of an influencer.”

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