Paysafe has announced the launch of its new publishers marketplace to help ecommerce merchants increase customer acquisition.
The leading specialised payment platform’s announcement will see ecommerce merchants across multiple different industries including financial services, education, wellness and video gaming boost their growth.
The marketplace will offer brands support in management, marketing and outreach and will benefit from being largely perfomance-based with low barriers of entry in terms of cost and risk of joining.
Paysafe will also facilitate B2B relationships, helping brands identify and collaborate with similar brands to leverage customer bases and drive revenues.
Paysafe Publishers will also integrate the Skrill digital wallet, which will be the primary method of issuing affiliate payments, ensuring fast and secure commission payouts.
The brand hopes that the the solution will allow merchants to prioritise collaboration and campaign strategy, utilising a wide variety of affiliate partnerships, including content sites, PPC advertising, social media, influencers, and coupon or cashback sites.
Merchants who sign up to the platform will also have access to a network of affiliate performance marketers that drives over 15 billion website clicks per year and over 2 million customer conversions per day.
By way of celebration of the launch, Paysafe Publishers is offering a free set-up for the first 100 merchants to join its marketplace and launch their promotions.
Affiliates will also benefit from having increased commissions for the first three months after joining.
“We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses,” Paysafe affiliate marketing leader Sarafina Wolde Gabriel said.
“With Paysafe Publishers’ risk-free, performance-based approach, eCommerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.”