Amazon opens 6th Fresh store in Dalston as raid on British high streets continues


Amazon has now opened its sixth physical Fresh store in London this year after unveiling its latest high-tech offering in Dalston.

The tech giant has today opened the doors to its latest Amazon Fresh grocery store equipped the its trademark “Just Walk Out” technology.

It marks the latest milestone in its raid on London’s high street’s since it opened its first Fresh store in Ealing in March, followed by another four stores in Wembley, White City, Canary Wharf and Camden.

Once again Amazon kept the store’s launch closely under wraps until its launch day, but shows no signs of slowing down its roll out of stores across the UK, with around 30 stores expected to be launched over the coming months.

READ MORE: Amazon to create 2500 new UK tech jobs as it battles the global worker shortage

Its short stint in physical grocery has already had a dramatic impact on the industry, forcing the UK’s leading grocers including Tesco and Morrisons to announce their own rival autonomous store offerings.

While Amazon’s footprint is negligible right now, it has piled growing pressure on the notoriously static industry to focus on innovation post-pandemic.

Amazon is also rumoured to be poised to launch its own physical department stores, with many analysts believing the struggling sector is ripe for disruption.

The retail giant recently announced plans to create 2500 more jobs in the UK, but has been hit by the widespread shortage of skilled workers.

In response it is offering warehouse workers a welcome bonus of £1000, alongside a weekly £50 bonus at numerous sites to staff that attend all their schedules shifts.

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