Shein is now being downloaded more than twice as much as Amazon as it solidifies its place as the world’s most popular shopping app.
The ultra-fast fashion brand, understood to also be the world’s fastest growing ecommerce company, was downloaded a total of 17.52 million times across both the Google Play Store and Apple App Store in July this year.
According to fresh data from onlinecasinomaxi.de, this dwarfed Amazon’s 7.46 million global downloads in the same period.
It is the latest set of data to lay bare how popular the app has become, despite its internal processes and operations remaining largely in the dark.
In October, data from Euromonitor International revealed that Shein was now the world’s largest fashion retail app.
The Chinese ecommerce fast-fashion app has been dubbed the “TikTok of ecommerce”, and has reportedly expanded over 100 per cent every year for the last eight years.
According to TechCrunch, which cited data from App Annie and SensorTower, the retailer overtook Amazon to become the most downloaded shopping app on both iOS on May 11, achieving the same feat on Android’s app store six days later.
A separate report from NotBoring states that Shein is also top in the iOS app store’s shopping category in 56 countries, and top five in a further 124.
“User experience, engagement and retention are also at the forefront of what Shein does so successfully in its journey to prominence,” onlinecasinomaxi.de editor Rex Pascual said.
“Innovations such as gamification techniques that reward users for each time they log in to the app ensures a loyal and active user base.
“Shein also has an effective ability to mix media and entertainment into the shopping experience, with events such as virtual fashion shows and live streams keeping existing users engaged with the app, while at the same time attracting untapped customers.”