Lidl to launch wildly popular own branded merchandise in UK

Marketing

Lidl is launching its wildly popular range of own branded merchandise in the UK including trainers, socks shorts and tote bags.

Lidl launched a limited range of its own branded sneakers in Finland back in July 2020 sparking a frenzy of demand from sneakerheads across the globe, seeing pairs sell for more than 30 times their retail value on resale sites like Ebay.

Now Lidl is launching these sneakers, alongside a host of other branded items across its UK estate from Thursday September 16, though stock is expected to be in similarly high demand to its previous release.

READ MORE: £14 Lidl trainers flood Ebay selling for up to £450

The ‘Lidl by Lidl’ range will be priced as expected from the German discounter, with tote bags starting from 99p and socks selling for just £1.49.

Its men’s swimming shorts will be available for £4.99 while its unisex trainers will be priced at just £12.99.

Sellers are already listing the items for well above their original retail value on Amazon, while its trainers are listed on Ebay for £38.95.

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