Lidl Northern Ireland has announced it will be giving customers free period products via its Lidl Plus app in a bid to tackle period poverty.
The retailer will offer a specific coupon for a free box of sanitary pads or tampons per customer each month, with the initiative being backed by Homeless Period Belfast.
Lidl Northern Ireland has been a regular donor of sanitary products to people experiencing homelessness and who may not have access to a smartphone.
Period poverty is a growing issue in Northern Ireland and has grown worse over the course of the pandemic.
More than a third (36 per cent) of girls aged 14-21 in the UK have struggled to afford or access period products during the pandemic, a figure which is up by a fifth year-on-year, according to Plan International UK.
Other retailers in the UK have recently announced similar initiatives.
Morrisons recently announced its “package for Sandy” initiative whereby customers in need of period products while shopping are able to visit a customer service desk and ask for a package for “Sandy” or a period product pack.
The customers will then be given a free discreet envelope with sanitary products and no questions asked, with the scheme available in over 400 stores.
Supermarket rival Tesco also have been running a scheme since May this year where customers just need to ask for “the white envelope”.