Shopify launches ‘Markets’ platform to help UK merchants become “key players in international commerce”


Shopify has launched a new international selling platform dubbed ‘Shopify Markets’, designed to help boost British retailers’ overseas sales capabilities.

Shopify Markets, which is being rolled out from today, will help the software giant’s millions of retail merchants set-up, launch and optimise sales to markets across the globe.

The new features will allow sellers to ‘enable’ new markets with a few clicks, then manage each region via a central dashboard.

It will help localise seller’s sites by converting languages, currencies, pricing, shipping and product availability to individual markets, which Shopify says can help increase conversion rates by up to 1.4 times.

READ MORE: UK shoppers buying from EU drop dramatically following Brexit

Once sellers have launched in a new market, they will then have access to aggregate data from other sellers in the region, providing actionable insights to help them establish where, when and how to most effectively sell.

“Connectivity is essential to the success of any business,” Shopify’s managing director EMEA Shimona Mehta said.

“As society becomes more global, and the UK aims to continue to be a key player in international commerce, thinking beyond our own borders to the customers that live in other countries will become more and more important.

“By radically simplifying cross-border selling, we will enable our 135,000 UK merchants to access millions of more customers, giving them the potential to transform their businesses. It’s all part of our mission to make commerce better for everyone, everywhere.”

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