Amazon has big plans for its entertainment arm

Amazon chief executive Andy Jassy has said that the ecommerce giant has big ambitions for its entertainment arm.

“It’s still early days for us in media, we’re off to a great start but we do believe we have an opportunity to provide a unique viewing experience for our customers with really original and creative content,” Jassy told CNBC.

The news comes a few months after Amazon announced it was to buy MGM Studios, producers of the James Bond movies, for $8.45 billion.

It has also been investing heavily in its media and entertainment arm, spending $11 billion on content for its Prime video and music streaming services, up from $7.8 billion the year before.

READ MORE: Amazon Fresh is reportedly opening a drive-thru grocery store

The company’s hotly anticipated flagship production, the Lord of the Rings spin off series, is rumoured to cost over $465 million alone and is due September next year.

Amazon also has its eye on expanding its sports streaming operations and is the front runner to acquire rights to the NFL Sunday Ticket package, which airs all Sunday NFL games.

The package has been exclusive to Directv for the last 27 years, but that deal expires after the 2022-23 season.

The ecommerce platform also announced last week it was launching its own line of TV sets which will be equipped with its “Fire TV” software as well as Alexa voice control capabilities.

“Increasingly, people will do commerce in these mechanisms,” Jassy told CNBC.

“Between what we do with Alexa and what we do in the living room, I think we have an opportunity to change what’s possible for people and what’s accessible to people.”

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