Amazon has partnered with events company AXS to offer its biometric palm reader to enable concert-goers to enter venues with their handprints.
Users must first integrate their AXS accounts with Amazon One before entering the concert venue.
Those attending events will have the option to queue in a designated entry point where Amazon One technology will allow them to scan their palms to get through the barriers.
“As we approach the first anniversary of the launch of Amazon One later this month, I’m excited to share that it’s now available as an option to enter Denver, Colorado’s Red Rocks Amphitheatre,” Amazon vice president of physical retail and technology Dilip Kumar said.
“Amazon One will be offered by Amazon at the venue, where AXS, a leading digital ticketing company, will deploy standalone ticketing pedestals including Amazon One.”
“This means, upon enrolling their AXS Mobile ID with Amazon One, fans now have the option to simply scan their palm to enter concerts and events much faster and easier than before.”
Amazon One is currently available at over 60 locations in the US in select Amazon Go, Whole Foods Market, Amazon Fresh and Amazon 4-star locations.
AXS chief executive Bryan Perez added: “We are proud to work with Amazon to continue shaping the future of ticketing through cutting edge innovation.”
“We are also excited to bring Amazon One to our clients and the industry at a time when there is a need for fast, convenient, and contactless ticketing solutions.
“At AXS, we are continually deploying new technologies to develop secure and smarter ticketing offerings that improve the fan experience before, during, and after events.”