Gousto to create 250 high-skill tech roles in London by the end of next year


Gousto has promised to create at least 250 high-skill technology jobs in the capital by the end of 2022.

The recipe box provider has doubled its tech team each year since 2019 and will boast a tech workforce of around 500 employees focussing on AI, software engineering, data science and design.

The investment will accelerate the company’s position as a one of the most popular mealtime companies alongside rival Hello Fresh.

Over half (56 per cent) of Gousto orders are provided by AI powered technology that recommends meals to customers.

The meal provider has recently increased its weekly recipes from 50 to 60 in a bid to give its users more choice.

It currently offers over 3,000 meals from 44 regions across the world.

The number of meals available and the ability to customise orders means that Gousto users have the option of 370,000 potential box combinations per week.

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Gousto hopes that the growth in its tech team will enable them to provide customers with hundreds of weekly recipes in the future.

Figures from the company say that 83 per cent of users have been prioritising experimenting with new food and recipes.

The provider’s “new” recipe selection has proven 66 per cent more popular than its already existing recipes.

“The expansion of our tech team will be instrumental in maximising the opportunity provided by the structural shift from offline to online which has been accelerated by the pandemic,” Gousto chief technology officer Shaun Pearce said.

“As a customer-obsessed company, we focus our investments on enhancing the customer experience, which can only be achieved through a resolute focus on technology and data.

“Investing quickly in our tech to build capacity over the last 18 months meant we could provide a rich at-home experience through food and cooking to homes across the country, at a time of huge restrictions.”

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