Kroger partners with Instacart to launch rapid grocery delivery service in the US

Kroger has announced it is partnering with one of the US’ biggest grocery delivery brands, Instacart, to offer 30 minute delivery for its customers.

The Kroger Delivery Now service, will give access to 25,000 products and is being made available at 2,700 stores in the US.

“Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector,” Kroger chief executive Rodney McMullen said.

“Operationally, this service reaches up to 50 million households and it’s an expansion of our thriving ecommerce model that demonstrates strategic interplay among our assets, expansive store network, supply chain, and dedicated fulfilment centers and fleet, joined by Instacart’s unrivaled fulfilment model and last-mile technology to provide our customers with anything, anytime, anywhere without compromise.”

Instacart users will also be able to access the service through the Instacart Convenience Hub.

READ MORE: Instacart appoints Facebook executive as new CEO

The grocery delivery company was founded by Apoorva Mehta in 2012 and is now valued at $39 billion.

Instacart appointed the former head of Facebook’s app Fidji Simo as the company’s new chief executive, replacing Apoorva Mehta in August.

Simo said she wanted to build Instacart into an “incredible consumer app” while making it “an app that people want to open very many times a week to be inspired by food content, and then buys our groceries online.”

The expansion on the four-year deal between the two companies comes after Kroger announced it saw its ecommerce sales reach more than $10 billion last year.

McMullen hopes = the company is able to double its digital sales and profitability by the end of 2023.

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