Asos has become the latest major fast-fashion retailer to announce ambitious sustainability goals as it launches its ‘Fashion With Integrity’ initiative.
The online retail giant has unveiled a swathe of new ESG goals ranging from strict emissions reductions, supply chain transparency goals and diversity targets to be achieved by 2030.
Its FWI 2030 initiative will focus on achieving net zero emissions by 2030 and carbon neutrality by 2025 driven by a 58 per cent reduction in own-brand product emissions and transport emissions.
Alongside this, it plans to see 100 per cent of its own-brand products and packaging made from recycled or sustainable materials by 2030 as part of a wider public-facing circularity strategy set to be announced in 2023.
In an effort to tackle accusations of “greenwashing” increasingly aimed at fast-fashion retailers, Asos is also pledging to map 100 per cent of its supply chains to raw material level, enabling customers to accurately track where their garments were sourced and created.
From 2023 it will also publish annual human rights reports focused on gender empowerment, wages and modern slavery.
In this vein the retailer will also target ambitious diversity goals across its management, aiming to increase the number of female members of its combined leadership to 50 per cent by 2023.
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“We cannot do this alone. As we’ve seen throughout the last decade, collaboration and engagement with other brands, civil society organisations and government is critical to driving lasting change,” Asos chief executive Nick Beighton said.
“We will work closely with our brand partners and our suppliers, and we will forge new relationships and partnerships to drive progress and build new solutions to enable the achievement of our FWI 2030 goals.
“The responsibility for a sustainable future lies with all of us and businesses must lead the way. We will make sure we deliver products and brands that allow our customers to shop ethically and responsibly, safe in the knowledge that they are reducing their impact on the planet and contributing to a fairer world.
“We undertake the next step of our FWI journey confident that what we are doing is right for the planet, right for our people, right for our customers and will underpin our ambitious growth plans.”