Lollipop, a new online meal planner and grocery shopping platform, is hoping to give its users a real-time overview of every product in their kitchen.
The AI technology will also let consumers know how much is left in each packet and when items go out of date when shopping.
Lollipop, which launches soon in collaboration with Sainsbury’s, allows its users to create weekly meal plans from over a thousand recipes.
Its smart-shopping tech will automatically collate lists which can be edited by customers of items they commonly buy.
Lollipop’s partnership with leading the UK grocery will give users the ability to select delivery slots via the app’s interface.
Eventually the platform will give a live view of the consumer’s kitchen after it has collated enough data through previous orders.
“My realisation coming into this was I was starting my shop by going to my fridge and seeing what was in there,” Lollipop founder Tom Foster-Carter told The Grocer.
“Our ambient cupboard, who knows what’s in there?”
“My vision was to go into an app and see everything that’s in your kitchen. That’s what we’re going to create.”
Lollipop will adjust its meal plans based on expiry dates and prompt its users to attempt to create recipes that are sat at the back of a cupboard.
The free app will adjust meal plans based on expiry dates, or prompt users to try recipes based on something that has sat at the back of the cupboard unused.
Foster-Carter said that the app would eventually serve as a social network, where a customer’s kitchen data will be shared with users nearby.
“If as a user I allow it, people will just know I have beef, chicken and pork in the fridge and all going out of date tonight,” he said.
“It’s not going to be cooked, so who wants to have it? Or I want to cook something with a particular ingredient I don’t want to buy a whole bottle of, so does anyone on my street have some?
“I really think you can build that with what we have, and I think people would go for it.”
Lollipop’s team includes former employees from Sainsbury’s, Hello Fresh and Amazon and hopes to partner with more supermarkets to offer the service.
Users will need to pick their supermarket up front before they start to use the app.
“I really don’t want to be in the business of shifting people’s loyalties,” Foster-Carter added.
“I just want to add to the experience. That’s a commitment I’m making for good.”
While several supermarkets do currently allow their customers to browse recipes online and add ingredients to shopping baskets, Foster-Carter claims that Lollipop will edge them in user experience, adding a “Monzo-ish play in online grocery.”
“Supermarkets do a really good job at giving everything a crack,” he said.
“They will give you a version of these things. Our own partners will begin to build some of these features if they see them working really well I’m sure.
“But the supermarket game is a hugely complex task where you’ve got to be amazing at the whole chain. Having to create this new skillset to be amazing at UX and building tech, that’s tough.”