Jiffy, one of the UK’s leading ultra-rapid grocery delivery companies has announced it is releasing its own brand of fresh produce.
The move, which is the first by any rapid-delivery grocer in the UK, comes at the same time as an expansion for the company which will see it open dark stores in Stratford and Islington.
Jiffy’s new own-brand range includes everything from blackcurrants and bananas and strawberries.
The produce will come from family-run business Watts Farm based in Kent and Essex.
Both Watts Farm and Jiffy are committed to the entire “farm to fork” process, ensuring transparency and premium quality in all products.
“We are delighted to launch our seventh and eighth stores in London, with more to come before the year is out,” Jiffy founding partner Vladimir Kholiaznikov said.
“When we launched in April we had ambitious expansion plans, and I am thrilled to see these come to fruition and to be bringing the convenience of Jiffy to more Londoners.
“Launching our own brand fresh produce is a key part of our development, as we are committed to giving our customers the best possible choice, when and where they need it.”
Unlike its rivals, Jiffy’s riders are contracted riders with statutory wages and ride on electric and pedal bikes.
The uniform includes items from a recent partnership with On-Running, a Swiss piece of tech in the running shoe industry.
Jiffy has collaborated with charity City Harvest and tries to minimise food waste within the rapid delivery sector.