JD.com launches new physical shopping mall

JD.com is set to open a 42,000 sq ft shopping mall in Xi’an on 30 September which will be an upgraded version of its E-space omnichannel retail experience store.

The new bricks-and-mortar location will span across five floors and aims to offer customers an immersive experience through 200,000 items from over 150 domestic and international brands.

Customers will be able to place orders through its official WeChat Mini Program by scanning QR codes on items, with JD handling the last mile delivery through its logistics arm.

Traditional product categories such as electronics, home appliances and digital accessories will be available at the location.

READ MORE: JD.com announces launch of new reselling platform

JD Mall will also sell items in home, furniture, children, smart health and auto accessories categories.

Customers visiting the location will be able to try out tech devices and experiences including holographic projection, VR equipment, an intelligent robot and a virtual livestream room.

The mall will have 11 themed experience zones and 29 product interaction zones, including a beauty salon, audio experience area, drone testing and massages.

“JD is continuing to provide different kinds of physical stores amid the growing trend in which customers pursue a high quality and multi-store ecosystem, including JD E-Space, JD home appliance flagship stores, JD computer and digital stores and JD retail experience shops,” JD said in a press release.

“This is also part of our plan to promote its omnichannel operation and accelerate industrial structure upgrading.”

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