Uber is offering customers in Los Angeles the opportunity to purchase makeup bundles through its Postmates Unlimited program.
Uber acquired Postmates Unlimited last November for $2.65 billion.
Postmates Unlimited subscribers are able to access a bundle of 18 beauty products that will be delivered straight to consumers’ doors for a price of $375.
The bundle will include a products from brands such as Furtuna Skin, Summer Fridays and Corpus Naturals and represents a huge discount on in-store prices.
If customers were to purchase all the items in-store it would cost around $1,000.
The move marks Uber’s next in its diversification strategy in which it believes makeup will be a large part of.
Uber Direct is a great tool for retailers who want an operationally efficient way to reach their customers,” Postmates global head of memberships Julie Kim told Vogue.
“Anybody who has an ecommerce mechanism can basically utilise our backend technology to enable same-day service.”
The announcement comes after Uber announced a partnership with Estée Lauder in the US, allowing customers to order ELC-owned brands including Orgins through the Uber platform.
Consumers who are based in LA and subscribed to Uber’s Eats Pass (which offers unlimited food delivery for a monthly fee) are able to order Dr. Barbara Sturm products which are delivered within 35 minutes.
Members who make purchases over $300 receive a free anti-aging body cream and cleanser.
The partnerships are just the start of a series of member-only experiences that Uber is lining up, according to Kim.
“Our membership programmes try to make everyday life effortless for our customers,” she added.
“There is a heightened awareness and need for speed and convenience.”