Jiffy aims to take over London’s rapid grocery delivery sector with another $28m in funding

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Jiffy is mounting a serious assault on London’s popular on-demand grocery delivery sector after securing another $28 million in funding.

The investment comes after the company raised $7 million seed capital in April.

Jiffy operates a selection of dark stores across London and promises to drop groceries off to buyers in 15 minutes or less.

The company has seen astronomical growth after only being founded earlier this year, despite being up against more experienced rivals such as Gorillas, Getir and Uber Eats.

The firm plans to leverage fresh funds to further invest into its best-in-class tech platform and further expand its retail operations in London and the rest of the country.

READ MORE: Jiffy launches own-branded fresh produce in industry first

The news comes just after Jiffy’s announcement that it was releasing its own brand of fresh produce which will be sourced from Watts Farm based in Kent and Essex and will include everything from blackcurrants and bananas and strawberries.

Unlike its rivals, which rely on gig-economy riders to deliver its goods, Jiffy employs its own riders and provides them with eye-catching merchandise, electric bikes and mopeds.

“The pandemic certainly accelerated consumer’s needs for super-fast and convenient groceries, something supermarkets just can’t deliver,” Jiffy co-founder Vladimir Kholyaznikov said.

“Jiffy only launched five months ago yet we are hugely proud of the rapid yet sustainable growth we have achieved.”

“Our service is about meeting the demands of the ‘need it now’ customer, a group that we predict will continue to grow as customer expectations increase.

“In fact, the customer of tomorrow isn’t a digital native, but a mobile native, those who are used to accessing anything they need at any time, from anywhere.

“But what is more important is that we are developing a ‘get it when you need it’ behaviour in online grocery, something that didn’t really exist before as a purchase scenario.”

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