Sainsbury’s is relaunching its ‘super-fast home delivery’ service offering its shoppers same day deliveries from over 250 UK stores.
The UK’s second largest supermarket today announced plans to relaunch its same day delivery and click & collect offering, while ramping up its other one-hour delivery service Chop Chop.
During the huge shift to online grocery shopping during the pandemic, Sainsbury’s was forced to put the brakes on its same-day delivery operation, launched in 2016.
It said that now shoppers were largely returning to ‘normal’ habits it aims to boost flexibility and convenience by rolling it out once again.
Sainsbury’s shoppers who order before midday will now be able to choose a delivery slot on the same day after 5pm, or a collection time at their local store after 4pm.
This service will now be available across 250 of its stores, and is due to be expanded across a further 100 stores by the end of October.
Meanwhile Sainsbury’s Chop Chop one-hour delivery service is being expanded to a further 25 stores, bringing the total to 75 stores in around 25 cities.
READ MORE: Tesco, Sainsbury’s and M&S to lose up to 4% of sales to ultra fast delivery firms if they “do nothing”
It forms part of Sainsbury’s wider strategy to maximise its online delivery capacity in the wake of the pandemic, which now enables it to fulfil 850,000 online orders per week.
Through partnerships with third-party delivery firms like Deliveroo and Uber Eats, Sainsbury’s says it will now be able to offer 20-minute deliveries at 500 stores by the end of this month.
Sainsbury’s director of ecommerce Nigel Blunt said: “Customer demand for shopping online and for getting groceries quickly and conveniently has grown significantly and we are committed to offering customers choice and flexibility – whether that’s within 20 minutes to their front door or picking it up at their local store on their way home from work.”
It comes as traditional supermarkets battle to maintain their position in the market as startups offering delivery in as little as 10-minues explode in popularity.
According to broker Berenberg, Tesco, Sainsbury’s and Marks & Spencer are under threat of losing hundreds of millions of pounds in sales to rapid grocery delivery companies like Weezy, Dija and Gorillas.
“Marks & Spencer, Tesco and Sainsbury’s would face the greatest cannibalisation risk”, Berenberg analysts said, predicting that the grocery giants could lose four per cent, three per cent and two per cent of their total sales respectively if they “do nothing”.