Etsy has launched “planet-friendly” packaging to its sellers based in the US.
The move comes as a bid to reduce the carbon footprint of ecommerce, which has boomed during the pandemic.
Through a new partnership with EcoEnclose, which sells on Etsy itself, the ecommerce platform is helping its US-based sellers buy packaging made from responsible sources.
The packaging is 100 per cent recyclable and is made from materials that buyers are able to recycle from home.
Etsy has long been an advocate for “green commerce,” becoming the first major online shopping marketplace to completely offset carbon emissions from shipping, in 2019.
More recently, the ecommerce giant pledged to reach net zero carbon emissions buy 2030, with its new partnership with EcoEnclose helping the company to reach its reduction goal.
The pledge also includes a 13.5 per cent reduction in its scope 3 greenhouse gas emissions that are not within the company’s direct control.
At the moment, the packaging materials Etsy’s sellers use make up 13 per cent of Etsy’s scope 3 emissions.
“As we work quickly to meet our 2030 deadline, it’s important that we help Etsy sellers find options to reduce the impact of their business practices,” the company said in a statement.
“We know our community is up to the task of helping to reduce Etsy’s carbon footprint.
“The majority of Etsy sellers surveyed say it is extremely or very important to run a socially responsible and environmentally friendly business.
“We also know our buyers care about sustainability, so we hope that Planet-Friendly Packaging, which includes an Etsy-branded option with a recycling prompt, will remind buyers that Etsy is pushing for positive change for people and the planet.”