Asda launches major MusicMagpie partnership allowing shoppers to sell their phones at 300 of its stores

Asda has signed a major new sustainability partnership with MusicMagpie enabling customers sell their old phones for instant cash at 300 stores.

MusicMagpie’s SMARTDrop kiosks, which allow customers to bring their old phones, receive a valuation and get paid instantly through their bank or PayPal account, have been operating on a trial basis in 15 Asda stores since November last year.

In that time the pair say that around 3000 smartphones have been traded in, seeing customers receive a over £800,000 in the process.

Following the success of the trial, Asda has now announced that the kiosks will be rolled out to 300 of its stores by 2022, meaning that 90 per cent of the UK’s population will live within a 15-minute drive from a SMARTDrop location.

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Alongside the kiosk rollout, Asda will also allow shoppers to buy and sell their old technology through its own website and mobile app, allowing shoppers to deposit items they sell online at its stores.

“Our exclusive partnership with MusicMagpie has been developed with the long-term view in mind and it is fantastic to see this vision achieved through a wider roll out in Asda stores,” Asda’s senior director of partnerships Matt Harrison said.

“From the start, the team at MusicMagpie have shared our philosophy of testing and learning through trials in our stores, with the ability to quickly understand what works and scale.

“The launch of 295 SMARTDrop kiosks and an affiliate site where customers can buy and sell technology via Asda.com will prevent e-waste going to landfill, as well as save shoppers time and money.”

MusicMagpie’s chief executive and co-founder Steve Oliver added: “Our research shows that the average UK household has 11 items of unused consumer technology lying around, totalling an astonishing £16.5 billion.”