Sainsbury’s has officially scrapped its ‘Nectar Double Up’ promotion amid the latest major shake up of its Nectar points rewards system.
Sainsbury’s Double Up events, which have until now usually taken place in October, doubled the value of customers’ Nectar points temporarily.
Usually, shoppers receive one Nectar point for every pound spent in Sainsbury’s which they are then able to exchange for vouchers worth the equivalent of half a penny per point.
So @sainsburys is scraping double up this year after closing my local store we were shopping online because of nectar points. Will be going else where now
— joe mcdowall (@joemcd64) September 28, 2021
Following reports from blog Skint Dad that the UK’s second-largest supermarket was scrapping the offer this year, Sainsbury’s confirmed the move telling The Sun: “Fewer customers have been using Double Up over the last few years and so it’s only benefitted a small minority of our customers.
“We know some people will be disappointed to see it go, but we hope more customers will be able to take advantage of our new My Nectar Prices offer.
READ MORE: Sainsbury’s facing boycott over changing its Nectar system
“This gives customers access to lower prices and personalised offers year-round.”
It comes amid a wider shakeup of Sainsbury’s popular Nectar points system, with Sainsbury’s launching My Nectar Prices earlier this month.
I actually can't explain how livid I am that @sainsburys have cancelled their @nectar double up this year. I save my points for this! You've made a fortune over the pandemic, yet you cancel double up – care to explain,
— Lisa Allison (@LisaJaneAllison) September 23, 2021
The new scheme offers shoppers personalised offers on the products they buy most, which Sainsbury’s says could save them up to £200 a year.
It has also expanded the locations and items where you can earn Nectar points, allowing shoppers to earn on purchases of fruit and veg for the first time, as well as at Argos.
The move has proven unpopular with many shoppers, 18 million of which currently use its Nectar scheme.
2 Comments. Leave new
Sainsbury’s have no respect or loyalty to customers
😪
Sansburys are being really discourteous to regular customer 🙄 this year cancelling double up especially what people have went through this last 18 month