Leaked documents show how much Ted Baker, Sephora, Zara and MAC pay their Instagram influencers

Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.

Instagram began testing a new affiliate marketing feature in June, allowing influencers to earn a commission on sales they direct to the brands’ Instagram shops.

The feature is currently being tested with around 100 selected creators and at least 30 leading brands, with plans to rollout the service out to more brands in the near future.

According to leaked documents seen by Business Insider, these creators are earning anywhere from 20 per cent commission on sales to eight per cent.

It is understood that the brands set their own commission rates based on “their own marketing strategies”, while influencers involved in the scheme range dramatically in size, from around 100,000 followers to well over 300,000.

READ MORE: Instagram tool lets creators earn commission on purchases

Leading beauty retailers Elaluz and Kopari beauty are paying their creators the most, offering 20 per cent commission on sales made in-app through Instagram.

Shopping platform The Yes offers its creators 17 per cent, while beauty brand Pat McGrath offers just ahead of the average at 16 per cent.

Abercrombie & Fitch, Benefit Cosmetics, Charlotte Tillbury, MAC, Ray-Ban, Sephora, Sunglasses Hut, Ted Baker and over half a dozen more brands all offer a base rate of 15 per cent.

Zara, Europe’s largest fashion retailer, offered just over half this rate at just eight per cent.

Both Facebook and Instagram have made steps to monetise their platforms by enhancing the badge and stars systems on their respective apps to help creators earn more money from their follower base.

The photo-sharing platform launched its Shopping feature in 2018, seeing 64 per cent of respondents admit shopping with the platform last year.

As part of the new scheme Instagram and Facebook users are now able to earn additional payouts when they achieve certain follower milestones.

While TikTok thundered ahead of its rivals, Instagram and Facebook still saw shopping grow 189 per cent and 160 per cent during the period respectively.

All three platforms have launched a raft of new features specifically designed to streamline both selling and buying practices through their platforms over the past 12 months.

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