Depop launches new ‘Charity Seller Programme’ after charity listing skyrocket 600%

Depop is launching a new dedicated programme to help charity shops build successful ecommerce operations after charity listings skyrocketed 600 per cent on the app.

The fashion resale platform is set to roll out a new ‘Charity Seller Programme’, offering charities a range of tools, resources, exclusive offers and personalised support to help them boost online sales.

It comes as the charity shop sector continues to feel the impact of the pandemic, with the average charity shop losing a whopping £33,000 in income during lockdown, according to the Charity Retail Association.

This encouraged many charities, including the British Heart Foundation, Oxfam, Demzela Hospice and Traid to turn to Depop and list their items online, seeing the app report a 600 per cent rise in charity listings.

“The pandemic prompted many charities to pivot towards online selling, and we think there’s an amazing opportunity to build on this as the popularity of secondhand fashion continues to grow,” Depop’s vice president of sellers Rachel Swidenbank said.

READ MORE: Etsy to buy Depop for $1.6bn in its largest expansion effort to date

“Using platforms like Depop, charities can reach a much wider audience with a more extensive offering than they can on their shop floors. 73 per cent of unwanted clothing is still incinerated or landfilled – together with the charity sector, we’re advocating for a wider audience to buy and sell secondhand as an undeniably better option for the planet and its people.”

Oxfam Festival Shop Manager Megan Brown added: “Depop provided a current, efficient and much needed avenue for us to still be able to raise vital income, when there were no festivals or events running, to help put an end to poverty around the world.

“We still sell on Depop, when we are not in a field or at a pop-up, allowing us to raise as much money as possible. Depop have provided us with endless support, advice and contacts that allow us to do this in the easiest way possible.

“Not only are we able to spread awareness of our charities aim and raise money, we are also using fashion to fight poverty – preventing textiles from going to landfill, on a place that holds similar values.”

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