M&S selects DCK for new accessories partnership

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M&S has announced a tie up with DCK Group, one of the leading independent fashion jewellery businesses, to sell bespoke accessories on its platform.

The collection will include jewellery items, watches and hair accessories and is now live online and in-store.

The company has chosen DCK Group as a result of its commitment to responsible and ethical sourcing.

The range will also include an offer for M&S’s popular sub-brand Autograph, which will feature 95 per cent recycled materials and a premium gold collection with semi-precious stones.

“M&S is one of the largest omnichannel jewellery retailers in the UK by market share and we are absolutely thrilled to have been selected as their partner of choice for accessories,” DCK chief executive Lorraine Bottomley said.

READ MORE: Tesco, Sainsbury’s and M&S to lose up to 4% of sales to ultra fast delivery firms if they “do nothing”

“We are really looking forward to building on this partnership, as DCK continues on its ambitious and exciting journey, with creating truly the best jewellery for leading retailers firmly at the heart of what we do.”

M&S womenswear director Jill Stanton added: “We’re focused on offering our customers leading quality, style and value across all areas of clothing and footwear, but as part of strengthening our product engine we’ve had to get really clear on the different categories and how we can best serve our customers within them.

“In jewellery, a complementary category for us, we believe by working with industry experts DCK as a trusted supplier partner we can offer our customers a range that has real authority and complements our hero and growth categories within our stores and online.”

DCK will provide M&S with a dedicated resource to help replenish products across all of its stores.

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