Gopuff to open digital-first retail stores

Gopuff has announced it will start to open digital-first retail locations across the US.

The bricks-and-mortar locations will essentially act as modified dark stores where shoppers will use digital terminals to order their groceries.

Workers will then pick the orders from the product storage area and bring them out to the customer.

The same area is used for Gopuff workers to fulfil online orders.

The rapid delivery grocer has already opened two of the stores to the public in Florida and Texas, according to Retail and Leisure International.

Another 12,000 square foot store location is rumoured to open up in San Francisco according to papers filed with the city by the start up.

READ MORE: GoPuff slashes driver wages just weeks after raising $1bn reigniting gig-economy concerns

There will never be more than five workers working in one of the stores at a time according to Retail Dive.

The stores will be open from 9am to 6pm to the public, with the store then operating solely as a dark store for online orders out of these hours.

The news follows Gopuff’s venture into rapid-pharmacy delivery after it started the operation in its home city of Philadelphia.

The delivery startup will deliver prescriptions including birth control, acne medicines and erectile-dysfunction products.

Gopuff traditionally delivers conventional groceries such as snacks and store cupboard items like its rivals.

The startup performed strongly during the pandemic as the space took off, raising $3.5 billion in its last round of funding to give it a valuation of $15 billion.

Gopuff Pharmacy will be provided by GB Health, a limited liability company whose directors are listed as Gopuff founders Rafael Ilishayev and Yakir Gola.

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