‘Currys Perks’ loyalty scheme launches in the UK to mark retailer’s major rebrand


Currys is launching its first ever loyalty scheme in the UK offering customers access to exclusive discounts and benefits as it marks the launch of its rebrand.

‘Currys Perks’ has launched in the UK today, based on a similar and popular rewards scheme run across its store estate in the Nordics called Elkjøp Customer Club, which boasts 5.4 million members.

Its new loyalty scheme was reportedly developed for customers by customers, and is based on the company’s research into what shoppers would value most from the retailer.

Benefits include deals and offers exclusive to members, monthly prizes including tech giveaways and the chance to “win your basket”, alongside partner benefits like a free three-month subscription to Apple TV.

READ MORE: Currys PC World launches first ever TikTok campaign #TechTokTips

The launch coincides with the electronics new rebrand, consolidating Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone into just Currys.

Shoppers can join the loyalty scheme without making a purchase and can sign up at any one of its 314 UK stores.

“Currys Perks is the first step in creating a game-changing loyalty programme and building more valuable relationships with our customers – this is what they look for in a world-class omnichannel retailer,” Currys chief operating officer Mark Allsop said.

“Currently more than a third of our revenue comes from customers who have signed up to our existing direct marketing platforms, the creation of Currys Perks presents us with a huge opportunity to grow our database in a meaningful way and create customers for life.”

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