Pinterest ads raft of new shopping features amid continued push into ecommerce

Pinterest has announced the launch of a raft of new shopping features as it becomes the latest social media giant to push into ecommerce post-pandemic.

According to digital scrapbooking platform’s own research, 89 per cent of its weekly visitors use Pinterest in their path to making a purchase.

In a bid to increase ecommerce purchases across its 400 million global monthly users, Pinterest has updated its ‘Collections Ads’, now allowing advertisers to create shoppable video-like slideshows displaying complementary products to users’ collections.

Alongside this, Pinterest has launched a new ‘Merchant Details’ feature, enabling sellers to display their company values such as ‘eco-friendly’, ‘invested in good’ or ‘inclusive’.

Pinterest is also experimenting with ‘ideas ads’ with paid partnerships, enabling select advertisers to promote ‘idea pins’ from managed creators.

READ MORE: Pinterest adds ‘Shopping List’ feature in latest push into ecommerce

It marks the latest push into ecommerce from Pinterest, which in June added a new ‘shopping list’ feature.

Pinterest Shopping, now available in the UK and US, will automatically save a users’ Product Pins to a Shopping List on their profile page above their other boards.

From there shoppers’ Product Pins will be displayed in a grid alongside each item’s price, reviews and shipping information, including both shoppable items and recently viewed items, allowing customers to instantly click through to the retailer’s website and complete the transaction.

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