1 in 10 UK shoppers have used TikTok for online shopping

TikTok is fast becoming a go-to shopping destination as new research reveals that nearly 10 per cent of UK shoppers have used the app to make an online purchase.

Social media apps including TikTok, Instagram, Facebook and Snapchat have collectively piled billions into driving their ecommerce offerings over the past 18 months, a move that is paying dividends according to digital marketing agency Croud.

Nearly 30 per cent of shoppers surveyed said they now typically start their shopping journey on Instagram, alongside 18 per cent on Facebook and seven per cent on Snapchat.

READ MORE: TikTok owner ByteDance to launch cross-border ecommerce platform

Over a third (36 per cent) said they had purchased an item of clothing by clicking on a social advert or post in the last year, with a further 54 per cent stating they plan to purchase clothing online more in the next six months.

Despite this a third of UK shoppers said they were concerned about privacy when shopping on social platforms.

“It’s noteworthy that a considerable amount of UK shoppers have used TikTok, a relatively new app, to start their fashion shopping journey – especially when you compare it to the likes of Facebook or Snapchat which have been around for many years,” Croup’s UK managing director Emil Bielski said.

“This suggests that the age of a social platform is not a barrier to its success in commerce, rather, it comes down to the experience it can provide to the right audiences on the app.”

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