Adidas has launched a new recycling service in partnership with ThreadUP allowing shoppers to donate used clothing from any brand.
Adidas’ new ‘Choose to Give Back’ initiative launched this week, inviting shoppers to send their used apparel, footwear and sports gear which will then be reused or resold.
Using the Adidas Creator’s Club app users can generate a “Clean Out Kit” prepaid shipping label and send their used items from any brand or category.
Any items not in a condition to be resold will will be sent to ThredUP’s select network of textile reuse partners.
“We believe that great performance shouldn’t come at the cost of the environment,” Adidas’ senior vice president of sustainability Katja Schreiber said.
“That’s why we’re committed to establishing a circular future for sportswear, and with the Choose to Give Back programme are helping people to see new possibilities to give old gear new life.”
ThreUP’s senior vice president Pooja Sethi added: “By giving used clothes and shoes the opportunity to be reused or repurposed by someone new, adidas hopes to create a circular product lifecycle. Adidas has a reputation for driving innovative, sustainable solutions globally, and Thredup is thrilled to support their latest initiative to encourage more circular habits among consumers.
“By enabling resale at scale with customizable solutions for leading brands and retailers, we’re keeping high-quality clothes in use longer and fighting fashion waste.”